I use Firefox as my default internet browser and don't have to endure any Flash ads most days. When I come across a site that requires Flash, I switch to the second browser.
Here is how to block all Flash in Firefox.
/Users/henrik/Library/Application Support/Firefox/Profiles/5f06xnf4.default/chromeOn Windows it will look something like this:
C:\Documents and Settings\henrik\Application Data\Mozilla\Firefox\Profiles\5f06xnf4.default\chrome