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CSLI Calendar, Wednesday, 6 September 2006, vol. 22:1
CSLI CALENDAR OF PUBLIC EVENTS
______________________________________________________________________
6 September 2006 Stanford Vol. 22, No. 1
______________________________________________________________________
A weekly publication of the
Center for the Study of Language and Information (CSLI)
Stanford University, Cordura Hall, Stanford, CA 94305-4101
http://www-csli.stanford.edu/
____________
ACTIVITIES FROM 6 SEPTEMBER 2006 TO 15 SEPTEMBER 2006
WEDNESDAY, 6 SEPTEMBER 2006
4:30pm Stanford Security Seminar [6-Sep-06]
Gates 4B center area (opposite 490)
"sHype Hypervisor Security Architecture:
Layering Access Control in Virtualized Environments"
Reiner Sailer
IBM Watson
http://theory.stanford.edu/seclab/sem.html
Abstract below
THURSDAY, 7 SEPTEMBER 2006
4:00pm SRI AI Seminar Series [7-Sep-06]
EJ228, SRI International
"The Nepomuk Project -
about the upcoming Social Semantic Desktop Platform"
Leo Sauermann
DFKI
http://www.ai.sri.com/seminars/
Abstract below
4:00pm PARC Forum [7-Sep-06]
George Pake Auditorium at PARC
"The Five Disciplines of Innovation The Exponential Economy
and the Need for a Third Generation of Innovation Best Practices"
Curtis R. Carlson
President and CEO, SRI International
http://www.parc.com/forum/
Abstract below
4:00pm UC Berkeley Cognition, Brain, and Behavior [7-Sep-06]
Beach Room Tolman (Berkeley)
"Cognitive Constraints on Action"
Rich Ivry
Psychology, UC Berkeley
http://psychology.berkeley.edu/faculty/profiles/rivry.html
http://psychology.berkeley.edu/news/colloquia.html
FRIDAY, 8 SEPTEMBER 2006
11:00am UC Berkeley ICBS Colloquium [8-Sep-06]
Tolman 5101 (Berkeley)
"Working Memory as an Emergent Property of Mind and Brain"
Brad Postle
Psychology and Neuroscience Training Program, University of Wisconsin
http://icbs.berkeley.edu/
Abstract below
12 noon UC Berkeley Oxyopia Lecture [8-Sep-06]
489 Minor Hall (UC Berkeley)
"Normal and abnormal face processing"
Ken Nakayama
Psychology, Harvard University
http://optometry.berkeley.edu/opt_txtpp/ce/oxyopias.html
Abstract below
3:00pm Berkeley Information Access Seminar [8-Sep-06]
107 South Hall (Berkeley)
"Cyberinfrastructure (Continued); and Emerging Issues in
Digital Stewardship"
Clifford Lynch
http://www.sims.berkeley.edu/courses/is296a-1/f06/schedule.html
Abstract below
4:10pm UC Berkeley Logic and the Methodology of Science [8-Sep-06]
60 Evans Hall (Berkeley)
"Pop's Conjecture on Theories of Finitely Generated Fields"
Thomas Scanlon
Mathematics, UC Berkeley
http://logic.berkeley.edu/colloquium.html
TUESDAY, 12 SEPTEMBER 2006
7:30pm BayCHI [12-Sep-06]
George Pake Auditorium at PARC
"Pinko Marketing: Becoming a Community Sympathizer"
Tara Hunt
unmarketing evangelist
"Social Networking Web Service: Interconnecting Social Networks"
Marc Canter
Broadband Mechanics
http://www.baychi.org/program/
Abstracts below
WEDNESDAY, 13 SEPTEMBER 2006
7:30am Stanford Breakfast Briefings [13-Sep-06]
Stanford Faculty Club
"Finding Untapped Growth in Existing Markets"
James Hollingshead
Senior Partner, Monitor
(fee $48/$36 for Stanford staff/students/alumni)
http://breakfastbriefings.stanford.edu/
12 noon UC Berkeley CITRIS Research Exchange [13-Sep-06]
290 Hearst Memorial Mining Building (UC Berkeley)
"The Future of Healthcare and the role of technology and services"
Ravi Nemana
CITRIS Executive Director
http://www.citris.berkeley.edu/
Abstract below
6:30pm SF Bay ACM Data Mining SIG [13-Sep-06]
SAP LABS, Building D, 3410 Hillview Avenue, Palo Alto, CA
"Monitoring Massive Streams Simultaneously: A Holistic Approach"
Deepak Agarwal
Sr. Research Scientist, Yahoo Research Labs
http://sfbayacm.org/dmsig.php
Abstract below
7:00pm SDForum: Emerging Technology Group [13-Sep-06]
Cubberley Community Center, H-1, 4000 Middlefield, Palo Alto
"Web 3.0: mashing virtual worlds and the web"
Cory Ondrejka
Linden Labs
http://www.sdforum.org/sigs/emerging
(there is a fee for non-SDForum members, see web page)
Abstract below
THURSDAY, 14 SEPTEMBER 2006
4:00pm UC Berkeley Working Group in the Philosophy of Mind [14-Sep-06]
location unknown
"first meeting of the year"
Allison Gopnik
http://neurophilosophy.berkeley.edu/meetings.htm
FRIDAY, 15 SEPTEMBER 2006
12:30pm UC Berkeley Special Talk [15-Sep-06]
101 LSA (Berkeley)
"Genetic Mechanisms of Human Temperament"
Daniel Weinberger
National Institute of Mental Health
http://psychology.berkeley.edu/news/colloquia.html
Abstract below
3:00pm Berkeley Information Access Seminar [15-Sep-06]
107 South Hall (Berkeley)
"Search Quality & User Happiness: What Do People Do When They
Use Search Engines? Three Methods To Understand It, And Some
Observations"
Daniel M. Russell
Google
http://www.sims.berkeley.edu/courses/is296a-1/f06/schedule.html
Abstract below
____________
Stanford Blood Center: Shortage of O+, O-, A+, A-, B+, B-, and
AB-. For an appointment: http://bloodcenter.stanford.edu/ or call
650-723-7831. It only takes an hour of your time and you get free
cookies. Remember most Stanford students are away so aren't donating.
____________
NOTE
Welcome to the 22nd volume of the CSLI Calendar. I see Berkeley is in
full swing as far as events.
____________
UPCOMING EVENTS
US Taiwan High Tech Symposium
"The World with RFID"
sponsored by IEEE and North America Taiwanese Engineers' Association
Saturday, 14 October 2006, all day
Biltmore Hotel, Santa Clara
http://www.natea.org/sv/conferences/uthf/2006/program.php
RFID is a ground breaking technology that will serve as replacement for
UPC codes and has already been adopted by both retailer giants like
WAL-Mart and Target, with the U.S. Department of Defense - the
largest consumer of goods in the world-expected to follow suit. The
trend of utilizing RFID to enable the Real World Awareness is going to
open new dimensions of applications across software and hardware. The
2006 UTHF symposium aims to explore the solutions that are needed to
enable RFID systems as well as the RFID applications. The symposium is
also to promote the collaboration between Taiwan and Silicon Valley in
the context of "The World with RFID" - the future.
The objectives of this UTHF symposium are:
* to facilitate the technological experience exchange and
interaction between the US and Taiwan's network security experts
in the stage of program executions,
* to provide business opportunities for enterprises, entrepreneurs
and VCs alike attendees.
This US Taiwan High-Tech Forum is also staged to provide an exchange
and networking opportunity for the Silicon Valley technical/business
leaders and Taiwanese delegation; and to promote collaboration between
technology communities of Taiwan and Silicon Valley.
Registration is $40 for non-members, $30 for NATEA/IEEE members, $20
for students ($10 extra on-site).
____________
STANFORD SECURITY SEMINAR
on Wednesday, 6 September 2006, 4:30pm
Gates 4B center area (opposite 490)
http://theory.stanford.edu/seclab/sem.html
"sHype Hypervisor Security Architecture:
Layering Access Control in Virtualized Environments"
Reiner Sailer
IBM Watson
sHype is a hypervisor security architecture developed by IBM Research
over the last two years. It is available as an integral part of the
Xen open-source hypervisor and is being integrated into IBM Power
Hypervisors. sHype originally builds on the advantages of the emerging
and broadly available hardware support for virtualization by providing
simple system-independent and robust security policies for distributed
workloads. It controls the use of virtual resources and communication
across multiple platforms and provides a secure foundation for server
platforms, such as strong isolation, mediated sharing between virtual
machines, attestation and integrity guarantees for the hypervisor and
its virtual machines, resource control, and secure services.
In this talk, I will briefly introduce the sHype access control
framework and its implementation in the Xen hypervisor. The main part
of the talk will focus on layering operating system security policies
on top sHype to achieve finer-grained security, e.g., bridge peer
sHype systems to build distributed reference monitors or leverage
sHype to offer multi-level security policies to virtual domains. If
desired, I can offer a small demonstration of how quickly and easily
sHype workload protection policies can be created in Xen.
About the Speaker: Reiner Sailer is a Research Staff Member at the IBM
T. J. Watson Research Center since 1999 where he is working in the
Secure Systems Department. He holds a Masters degree in Computer
Science from the University of Karlsruhe (Germany 1994) and a
Dr.-Ing. Degree in Electronic Engineering from the University of
Stuttgart, Germany (1999), where he worked on privacy, multi-lateral
security, and security and fraud control in telecommunication
networks. His major research interests today include secure hardware,
access control, network and systems security, trusted computing, and
secure virtualization infrastructure.
____________
SRI AI SEMINAR SERIES
on Thursday, 7 September 2006, 4:00pm - 5:30pm
EJ228, SRI International
http://www.ai.sri.com/seminars/
"The Nepomuk Project -
about the upcoming Social Semantic Desktop Platform"
Leo Sauermann
DFKI
http://www.dfki.uni-kl.de/~sauermann/
http://nepomuk.semanticdesktop.org/
Different research institutes are working on a vision titled "Semantic
Desktop", a semantically enhanced desktop computer that allows us to
access semantic web data and desktop data in a uniform way. The
European Union Integrated Project NEPOMUK started in 2006 and intends
to realize and deploy a comprehensive solution methods, data
structures, and a set of tools for extending the personal computer
into a collaborative environment, which improves the state of art in
online collaboration and personal data management and augments the
intellect of people by providing and organizing information created by
single or group efforts. NEPOMUK brings together researchers,
industrial software developers, and representative industrial
users. In this talk you will get an introduction on the theory behind
the Semantic Desktop, ontologies, databases, user interfaces and
projects that work on this topic. Details about the current
open-source implementations are presented and a demo is given. The
lecture will finish with a discussion, where similarities and
differences to the OpenIRIS project by SRI will be an important
question.
About the Speaker: Leo Sauermann studied Information science at the
Vienna University of Technology. Under the project name "gnowsis" he
merged Personal Information Management with Semantic Web technologies,
resulting in a master thesis about "Using Semantic Web technologies to
build a Semantic Desktop". Working as a researcher at the DFKI since
2004, he continued the work and now maintains the associated
open-source project gnowsis. His research focus is on Semantic Web and
its use in Knowledge Management. In autumn 2003 he started to give
talks about his work and he is publishing frequently on the
topic. From 1998 to 2002 he has been working in several small software
companies, including the position of lead architect at Impact Business
Computing developing mobile CRM solutions. He is an experienced
programmer in both Delphi and Java. At the moment he is working on the
EU integrated project Nepomuk.
____________
PARC FORUM
on Thursday, 7 September 2006, 4:00pm - 5:00pm
George Pake Auditorium, PARC
http://www.parc.com/forum/
"The Five Disciplines of Innovation
The Exponential Economy and
the Need for a Third Generation of Innovation Best Practices"
Curtis R. Carlson
President and CEO, SRI International
Innovation is now the primary driver of growth, prosperity, and
quality of life. Fortunately it is a world of abundance and not
scarcity - there have never been more opportunities for innovation.
Unlike the industrial age there are no limits to growth in the
knowledge age. But it is also an increasingly competitive world with
100% price-performance improvements required every 9 to 36 months in
many markets - the "exponential economy." And yet, remarkably few
individuals, teams, and enterprises have the needed disciplined
innovation skills to systematically identify and develop these
opportunities to stay ahead of the competition.
Fortunately we have proven models for how to improve. In the early
1900s, Henry Ford's innovation, the assembly line, enabled the
manufacture of low cost automobiles. Beginning in the 1950s, W.
Edwards Deming's innovation, Total Quality Management (TQM), enabled
the production of both low-cost and high-quality products. Low cost -
the first generation of innovation best practices - and high quality -
the second - are now expected attributes of most manufactured
products.
The focus of today enterprises is to rapidly provide superior customer
value - that is, products and services with customer benefits that go
well beyond the basics of cost and quality. But our current
performance is unimpressive. Only one out of every 3 to 5 new start-up
companies experiences significant success. And only one out of every 5
to 20 consumer products lasts for more than a year. These meager
success rates are like the poor product quality that was accepted
before Deming. Clearly, even a small improvement in our ability to
innovate would have a profound impact on both companies and nations.
But large improvements seem possible.
In a new book, Innovation: The Five Disciplines for Creating What
Customers Want, Curtis Carlson and William Wilmot describe why we need
to embrace a "third generation of innovation." With a focus on
knowledge workers, these third generation innovation processes build
on and go beyond the ideas of Ford and Deming. The goal is to more
rapidly and successfully create new customer value by using a family
of innovation best practices - the five disciplines of Innovation.
These five disciplines can be learned and applied first to your teams
and then throughout your enterprise. Ultimately, if broadly applied
across enterprises and governments they could have a great impact on
the prosperity of nations.
About the Speaker: Dr. Curtis R. Carlson is President and CEO of SRI
International, a company dedicated exclusively to the business of
innovation. It is hard to go through a day without experiencing an
innovation from SRI. SRI's innovations include the computer mouse,
robotic virtual surgery, those square numbers at the bottom of your
checks, .com, .org, and .gov, cancer drugs, and thousands of other
innovations from clean energy to seminal contributions to national
security.
____________
BERKELEY INSTITUTE OF COGNITIVE AND BRAIN SEMINAR
on Friday, 8 September 2006, 11:00am
Tolman 5101 (Berkeley)
http://icbs.berkeley.edu/
"Working Memory as an Emergent Property of Mind and Brain"
Brad Postle
Psychology and Neuroscience Training Program, University of Wisconsin
http://psych.wisc.edu/faculty/bio/postle.htm
I will review the results of human behavioral, neuropsychological,
neuroimaging (fMRI), and neurodisruptive (rTMS) studies that are
consistent with the view that the short-term retention of information
is supported by sustained activity in the same brain regions that are
responsible for the processing and representation of this information
in non-working memory situations, such as perception, semantic memory,
oculo- and skeletomotor control, and speech comprehension and
production. Notably, prefrontal cortex (PFC) is not among these
regions. This emergent processes account overlaps with the idea that
working memory storage is accomplished via the "temporary activation
of long-term memory representations". Objections have been raised
that models such as this, that do not postulate specialized working
memory systems, cannot account for some of the core properties of
working memory, such as its flexibility, its ability to represent
ordinal position (e.g., sequences), and its ability to represent the
subjective present. It will be demonstrated, however, that these
concerns can be addressed by a second principle -- multiple encoding
-- and behavioral and fMRI evidence for multiple encoding in working
memory will be reviewed. Finally, the talk will address an important
question about the PFC: If not storage, what are alternative
explanations of delay period activity in this region?
____________
UC BERKELEY OXYOPIA LECTURE
on Friday, 8 September 2006, 12 noon
489 Minor Hall (UC Berkeley)
http://optometry.berkeley.edu/opt_txtpp/ce/oxyopias.html
"Normal and abnormal face processing"
Ken Nakayama
Psychology, Harvard University
Employing psychophysical methods, we show that normal face processing
requires the encoding of fine details of the face, is insensitive to
metrical distortions in the image and linearly summates information
over the whole face. MEG adaptation studies suggest an early stage of
face detection where face parts are important. Additional information
about face specific processing comes from studies of developmental
prosopagnosia (DP). These individuals have no history of brain injury
but can have selective deficits in face identification. DP is much
more common than has been previously assumed. Two independent
estimates suggest a prevalence of ~2%. The high prevalence of
prosopagnosia within families indicates a genetic component.
____________
BERKELEY INFORMATION ACCESS SEMINAR
on Friday, 8 September 2006, 3:00pm - 5:00pm
107 South Hall (Berkeley)
http://www.sims.berkeley.edu/courses/is296a-1/f06/schedule.html
"Cyberinfrastructure (Continued);
and Emerging Issues in Digital Stewardship"
Clifford Lynch
First I will complete last week's discussion of cyberinfrastructure
initiatives with an examination of data curation and management
issues.
We can think of digital stewardship as encompassing both traditional
organizational and philosophical ideas of stewardship in a world where
the intellectual record is increasingly digital in nature, and also
the application of digital technologies to advance the objectives and
address the obligations of stewardship. In this talk, I will outline a
number of the key questions and recent developments in these areas.
____________
BAYCHI
on Tuesday, 12 September 2006, 7:30pm - 9:30pm
George Pake Auditorium, PARC
http://www.baychi.org/program/
"Pinko Marketing: Becoming a Community Sympathizer"
Tara Hunt
unmarketing evangelist
With Google and Yahoo! offering free software, even commoditizing is
impossible. Is there hope for a bootstrapped startup? Yes, but you
have to turn everything you know about marketing on its head. First of
all, branding, planning and targeting are all relics of the past.
Markets are conversations. Not only that, you may not even be allowed
to join that conversation.
Pinko Marketing combines the conversation of the Cluetrain Manifesto
with the chaos of Brand Hijack, then infuses some seriously community
focused thinking into the mix. You are no longer working for your
company. You work for the community. Tara will speak to how the
community makes a much better boss.
About the Speaker: Tara Hunt moved last summer from Canada to
California to become the marketing director at Riya.com. More
recently, Tara joined ranks with Chris Messina and Ben Metcalfe to
form Citizen Agency, a consultancy that specifically helps
bootstrapped companies and startups connect with their
communities. Tara continues to blog at HorsePigCow, is a BarCamp
evangelist and leads a community of marketing revolutionaries under
the Pinko Marketing brand. She is a Canadian working among us on a
NAFTA Visa and is passionate about her role as a "Consumer Advocate."
"Social Networking Web Service: Interconnecting Social Networks"
Marc Canter
Broadband Mechanics
http://en.wikipedia.org/wiki/Marc_Canter
As the phenomena of social networking continues to spread mainstream,
end users are demanding that they can move their profile records to
new or different networks. How can this be facilitated? What are the
social norms and technical requirements to pull this all off?
____________
UC BERKELEY CITRIS RESEARCH EXCHANGE
on Wednesday, 13 September 2006, 12 noon
290 Hearst Memorial Mining Building (UC Berkeley)
http://www.citris.berkeley.edu/
"The Future of Healthcare and the role of technology and services"
Ravi Nemana
Executive Director of Services: Science, Management & Engineering program
Information and communication technologies (ICT) have already had a
significant impact on health care and the delivery of health
services. From Telemedicine to electronic health records to RFID to
embedded sensors, a variety of health ICTs have been shown to improve
operational and administrative efficiencies, clinical outcomes,
documentation and information flow in a variety of global settings,
from the home to rural health centers to large urban hospitals.
However, adoption and benefits have not been uniformly distributed and
replicability of successes has been difficult. What does the future
hold for ICT in health care? Where are the trends leading us? What
can ICT do to improve the quality, cost, efficiency and capacity of
the healthcare service? This presentation will cover these topics and
the research areas that may lead us to radically novel ways of using
ICT for health care and in our daily lives, and it will focus
particularly on the capacity issues in healthcare and the role of
adoption of ICT.
____________
SF BAY ACM DATA MINING SIG
on Wednesday, 13 September 2006, 6:30pm - 9:00pm
SAP LABS, Building D, 3410 Hillview Avenue, Palo Alto, CA
http://sfbayacm.org/dmsig.php
"Monitoring Massive Streams Simultaneously: A Holistic Approach"
Deepak Agarwal
Sr. Research Scientist, Yahoo Research Labs
A holistic approach to prospective anomaly detection for massive
number of streams is proposed. The method works by building a baseline
model to capture normal behavior. Any baseline model that provides a
p-value for the observed, relative to the predicted can be used.
Anomalies are detected by tracking normal scores derived from
p-values. A flexible and fast five-parameter Bayesian model adjusts
for multiple testing at each time point. Methods to delete
uninformative streams from the monitoring process are also discussed.
The method is illustrated on a real application where our baseline
model is built using a state space approach.
About the Speaker: Deepak Agarwal is a senior research scientist at
Yahoo! Research Labs. Prior to joining Yahoo!, he was senior
technical staff member in the statistics department at AT&T Research
Labs. Deepak obtained his PhD in statistics from University of
Connecticut under the guidance of Professor Alan Gelfand. His thesis
focused on building multi-level hierarchical Bayesian models for
large, misaligned spatial data that are part of most GIS systems. At
AT&T, Deepak worked on methods for mining massive graphs, anomaly
detection using a time series approach and computational approaches
for spatial scan statistic. Deepak won the best applications paper
award at Siam Data Mining 2004 and the best student paper award at the
Joint Statistical Meetings, 2001. He has served on a couple of NSF
panels and several program committees in data mining and statistics.
____________
SDFORUM: EMERGING TECHNOLOGY GROUP
on Wednesday, 13 September 2006, 7:00pm
Cubberley Community Center, H-1, 4000 Middlefield, Palo Alto
http://www.sdforum.org/sigs/emerging
(there is a fee for non-SDForum members, see web page)
"Web 3.0: mashing virtual worlds and the web"
Cory Ondrejka
Linden Labs
What happens when the 2D, asynchronous Web collides with 3D,
collaborative digital worlds? As the power of rich web applications,
aggregation, and filtering are proven on the Web, how will these
technologies be connected to interactive, 3D virtual worlds?
Conversely, how will 3D worlds be used to better manage data, convey
information, and enable new forms of communications?
The user-created online world Second Life provides a unique insight
into these issues. By granting broad intellectual property rights to
its residents and embedding the tools needed to build almost anything,
SL has enabled large scale creativity that bridges the 3D and web
worlds.
Projects ranging from games and shopping malls to medical research and
education have been built on top of Second Life's core technology and
then linked to companion web sites, blogs, and wikis. This is only the
beginning, however. Currently, Firefox is being embedded within Second
Life so that web content can act as a fundamental building block of
the world as animations, textures, or audio.
This talk will cover the cutting-edge ways in which the Second Life
community has embraced both 3D world and web technology in order to
achieve the complementary goals of creating the worlds of their dreams
and solving real-world problems. Beyond that, it will also discuss
ways in which virtual worlds can better connect to - and participate
in - the web as a whole.
About the Speaker: Cory Ondrejka is the Chief Technology Officer of
Linden Labs. As CTO, he leads the team developing "Second Life,"
Linden Lab's award-winning, user-created digital world. His team has
created the revolutionary technologies required to enable
collaborative, atomistic creation, including distributed physical
simulation, 3D streaming, completely customizable avatars and
real-time, in-world editors. He also spearheaded the decision to allow
users to retain the IP rights to their creations and helped craft
Linden's virtual real estate policy.
Prior to joining Linden Lab in November, 2000, Ondrejka served as
Project Leader and Lead Programmer for Pacific Coast Power and Light.
At PCP&L, he brought the "Road Rash" franchise to the Nintendo for the
first time with "Road Rash 64" and built the core technology teams
that completed multiple products for Nintendo and Sony consoles.
Previous experience includes Lead Programmer for Acclaim Coin-Operated
Entertainment's first internal coin-op title and work on Department of
Defense electronic warfare software projects for Lockheed Sanders.
While an officer in the United States Navy, he worked at the National
Security Agency and graduated from the Navy Nuclear Power School.
Ondrejka is a graduate of the United States Naval Academy, where he
was a Presidential "Thousand Points of Light" recipient and became the
first person to earn Bachelors of Science degrees in two technical
majors: Weapons and Systems Engineering and Computer Science.
____________
UC BERKELEY SPECIAL TALK
Thursday, 15 September 2006, 12:30pm
101 LSA (Berkeley)
http://psychology.berkeley.edu/news/colloquia.html
"Genetic Mechanisms of Human Temperament"
Daniel Weinberger
National Institute of Mental Health
Dr. Weinberger is a seminal contributor to a variety of topics, with
particular expertise in the genetic and neurobiological underpinnings
of schizophrenia (and other disorders) and in the linkage between (a)
basic processes in human cognition and (b) psychopathology. This is a
rare opportunity to hear from a crucial figure who straddles
psychological, psychiatric, and neuroscientific perspectives.
____________
BERKELEY INFORMATION ACCESS SEMINAR
on Friday, 15 September 2006, 3:00pm - 5:00pm
107 South Hall (Berkeley)
http://www.sims.berkeley.edu/courses/is296a-1/f06/schedule.html
"Search Quality & User Happiness:
What Do People Do When They Use Search Engines?
Three Methods To Understand It, And Some Observations"
Daniel M. Russell
Google
Web search engines have a huge interest in understanding what our
users are trying to do. To a certain degree, this means discerning the
intent of a search in the queries and patterns of behavior. In this
talk I'll say a little bit about what we do to understand what our
users have in mind, giving examples of queries, user sessions. To make
this tangible, I'll discuss some of the techniques we use to analyze
the data and outline the size and scope of the problem. In particular,
I'll focus on the problem of combining data in the small (field
studies, usability studies) with data in the large (log data analysis
of millions of interactions), illustrating how we can improve our
understanding of users by combining the best insights from both ends
of the spectrum.
About the Speaker: Daniel M. Russell is a senior research scientist at
Google in the area of search quality and user experience.
____________
END MATERIAL
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____________