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CSLI Calendar, 10 December 1997, vol. 13:13
C S L I C A L E N D A R O F P U B L I C E V E N T S
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10 December 1997 Stanford Vol. 13, No. 13
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A weekly publication of the
Center for the Study of Language and Information (CSLI)
Stanford University, Ventura Hall, Stanford, CA 94305-4115
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ACTIVITIES DURING 10 DECEMBER TO 31 DECEMBER 1997
THURSDAY, 11 DECEMBER
4:00pm Xerox PARC Forum
George Pake Auditorium, Xerox PARC
Marketing in a Digital Age:
New Rules for the Attention Economy
Andre Marquis
Director of Marketing, Cybergold
Abstract below
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ANNOUNCEMENT
No CSLI Calendar will appear in the next three weeks as not much is
happening during the holiday break. Expect the next one on January 7,
1998. CSLI itself will be closed from 25 December to 5 January.
The folk here at CSLI wish everyone a happy new year.
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XEROX PARC FORUM
on Thursday, 11 December 1997, 4:00pm - 5:00pm
George Pake Auditorium, Xerox
[http://www.parc.xerox.com/ops/projects/forum/]
Marketing in an Information Age:
New Rules for the Attention Economy
Andre Marquis
Director of Marketing, Cybergold, Inc.
[http://www.cybergold.com/]
[http://www.haas.berkeley.edu/~marquis/]
Society has moved from the Industrial Age to the Information Age, and
the volume of information we encounter outpaces our ability to digest
it. Consumers are bombarded with thousands of brand messages each day
through print, radio, TV and the Internet. The Information Age is
quickly becoming the Attention Age, where attention is the scarcest
and most highly valued commodity.
CyberGold, Inc. was founded with the mission of developing
alternative, more effective ways for marketing to support Internet
commerce and content - and ultimately create "a market for attention."
CyberGold members are literally paid in cash for paying attention to
advertising. Learn the rules that govern this emerging attention
economy and the strategies we employ to create "win - win" exchanges
between consumers and marketers.
Biography: Andre Marquis is currently the Director of Marketing for
CyberGold, a Berkeley based company focused on developing new business
models for Internet advertising. Mr. Marquis set up one of the first
sites on the World-Wide Web for the Human Genome Project at MIT in
1993 and later developed strategies for measuring the effectiveness of
Internet marketing programs for the Electronic Marketing Group at
Silicon Graphics. Mr. Marquis has a BA in Cognitive Science from the
University of Rochester and an MBA from the University of California
at Berkeley where he lectures on electronic commerce and marketing in
the MBA and Executive Development programs.
Related reading:
[http://www.firstmonday.dk/issues/issue2_4/goldhaber/index.html]
"Attention Shoppers!" Wired Magazine, Dec. 1997
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END MATERIAL
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